Meta is a significant minority investor in Jio Platforms, the country’s largest telecom subscriber with over 421 million subscribers. Business messaging is an area with real momentum and chat-based experiences like this will be the go-to way people and businesses communicate in the years to come,” Mark Zuckerberg, CEO of Meta, said in a statement.
This is our first-ever end-to-end shopping experience on WhatsApp - people can now buy groceries from JioMart right in a chat. “Excited to launch our partnership with JioMart in India.
WhatsApp, which is used by about half a billion Indians each month, got the approval to extend its UPI-powered payments service to 100 million users in the country earlier this year after several delays and setbacks. If successful, a commerce engine could prove to be a major source of revenue for WhatsApp, which has largely avoided serving ads to app users.Ĭustomers in India will be able to browse JioMart’s entire grocery catalog on WhatsApp, add items to a cart and make the payments via local payments rail UPI without ever leaving the instant messaging service, the companies said. The launch of JioMart on WhatsApp follows Meta and JioMart beginning to test an integration with select users two years ago. Meta and an e-commerce venture between India’s Reliance Retail and Jio Platforms are bringing grocery shopping to WhatsApp in what they said was a global-first end-to-end shopping experience on the popular instant messaging platform.
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